Print designer, Pam Weinstock has a deep love for exploration. Her evocative and vibrant designs are inspired by her nomadic travels across the world and her love for photography. She founded her well-loved brand in 2016 and continues to dazzle with her use of bold colours, subtle geometries, and exquisitely detailed patterns.

AMLY: Can you tell us a little about how and why your design company came to be and how it has evolved.

Pam: I am Photographer and I worked as a fashion/fine art photographer for years and then decided that I wanted to use my photographs on different mediums. This led me to being a print designer using fabric. I started off doing interiors and then progressed into lifestyle where I have been for the last 7 years.

AMLY: What have been the biggest challenges you have faced as a woman in business?

Pam: Being taken seriously and having to combat moments of self doubt and lack of confidence.

AMLY: Where on your travels have you found the greatest inspiration?

Pam: I love photographing flowers/petals on water, seeing little glints of sunlight interspersed with water and their reflections. So travel to Morocco, Maldives and Mauritius have been filled with wanderlust treasures.

AMLY: Who are your art/design or more general icons/heroes/heroines in life?

Pam: I love Helmut Newton and Peter Beard> In the Present day I am very inspired by the photographer Maryam Eisler, she is an amazing photographer and super lovely person, whom I have had the pleasure to meet a few times.

AMLY: Who would be the person you would most love to see wearing your designs?

Pam: Any Woman who loves colour and pattern, who isn’t afraid to stand out.

AMLY: As a designer what are the most important things you look for when you are buying for yourself?

Pam: Whats going to make me feel confidence and sexy? I am going to sweat in this and who is the person behind the brand. 

AMLY: How do you incorporate well-being/self care practices into your everyday life.

Pam: I try and take 1 hr a day to do something for me, wether thats grabbing a coffee and going for a walk or listening to music and dancing around my kitchen to let off steam.

AMLY: What advice would you give your children that you wish you had been given when you were younger (life, style and or beauty!)

Pam: It doesn’t matter what it says on paper, it's what is inside that counts.

AMLY: What are your favourite AMLY products and how do you use them in your beauty rituals?

Pam: I love the Deep Reveal Nourishing Cleansing Balm and Mask and the Beauty Sleep Silver Rich Face Mist. On a Saturday evening I do a little beauty ritual which involves a taking time to do cleanse my face before bed. So I go to bed feeling calm and relaxed with a inner beauty glow.